如何使用Quantcast Choice基于IAB TCF v2.0的同意显示或屏蔽个性化Adsense广告?

问题描述

我已经选择Quantcast Choice作为我网站的同意管理平台。但是,通过其基本解决方案,在访问者同意相关供应商(Google)之前,仍会向访问者投放Google Adsense广告。自2天以来,Adsense中已发布一条确认此问题的通知,并且在90天的宽限期之后,将不再投放任何广告。错误消息:“ 2.1a:由于CMP状态为存根,加载或错误标记或SDK没有收到TC字符串。

我对脚本一点都不熟悉,但是似乎我必须使用一些脚本才能使Quantcast Choice真正起作用。 基本上我需要知道如何:

  • 在访问者同意Google之前不投放任何Google广告
  • 同意后投放个性化广告
  • 未经同意即可投放非个性化广告

到目前为止我学到的东西:

在访问者同意之前,我可以将此脚本添加到我的Google Adsense代码中,以不显示任何广告:

<script>(adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=1;</script>

到目前为止没有问题。但是,那么我应该能够知道访问者是否已同意卖方Google。 TCF v2.0中Google的供应商ID为755。我在Quantcast页面之一上发现以下代码和文本的混合体,但我不知道该如何使用。我应该将它放在Quantcast Choice脚本中还是...上? (来源链接在下面)

{{QC - __cmpConsents.iabvendorConsentIds}} matches the regular expression (^|,)755(,|$).

因此,如果找到ID 755,我应该致电:

(adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=0

如果找不到ID 755,我应该致电:

(adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=1
(adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=0

但是我该怎么做这些“电话”?

所以我认为我了解要遵循的步骤,只是我不知道如何实现这些步骤并连接点。任何帮助将不胜感激!

我使用的来源:

似乎可以实现我想要实现的目标的网站示例:carscoops.com

解决方法

我建议一个简单的解决方案。使用TCF 2.0,您不必根据给定的同意手动配置Adsense参数(个性化广告等)。您只需要保证,就可以在成功加载同意书后开始加载广告。 Adsense库自动读取同意字符串,并根据给定的同意显示广告。

将Quantcast Choices与Adsense集成的示例代码:

<!-- Quantcast Choice. Consent Manager Tag v2.0 (for TCF 2.0) -->
...
<!-- End Quantcast Choice. Consent Manager Tag v2.0 (for TCF 2.0) -->

<script>
__tcfapi('addEventListener',2,function(tcData,success) {
    if (success) {
        if (tcData.eventStatus == 'useractioncomplete' || tcData.eventStatus == 'tcloaded') {
            var hasStoreOnDeviceConsent = tcData.purpose.consents[1] || false;

            if (hasStoreOnDeviceConsent) {
                var adsbygoogle_script = document.createElement('script');
                adsbygoogle_script.src = 'https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js';
                document.head.appendChild(adsbygoogle_script);
            }
        }
    }
});
</script>
,

为了帮助大家理解, 2.1a Google IAB TCF v2错误可能是由于在设置/建立用户同意之前将Google广告产品标签添加到网站上引起的。这是简短的video,显示了预期的行为,只有在用户同意之后才能加载广告。如果您在用户选择同意之前看到广告在后台加载,则您将收到2.1a错误,因为您是在未等待同意的情况下添加Google标签的。

针对此问题的解决方案会有所不同,具体取决于您将Google Advertising Product标签添加到网站的方式,但希望以下信息和Adsense示例帮助。

Google跟踪代码管理器

如果您使用Google跟踪代码管理器将Choice和Google标记添加到您的网站,则可以在https://help.quantcast.com/hc/en-us/articles/360051794434https://help.quantcast.com/hc/en-us/articles/360051794434-TCF-v2-GTM-Implementation-Guide-IAB-Vendor-Tag-Blocking这里使用该指南作为参考。

Adsense特定示例

https://support.google.com/adsense/answer/9042142中的示例为例,我相信这是您需要重新制作示例以等待Quantcast Choice TCF v2.0发出的正确同意信号的方式。

我还没有机会进行全面测试,因此,如果您对代码有任何疑问,请告诉我,我将更新示例。

请参见此代码块以获取更新的版本

!=

编辑:添加了新的更新版本(8月18日)


这可能是比上面更好的版本。再次未经测试,因此如果遇到问题,请进行测试并提供反馈。此更新版本的主要区别在于:
  1. 我们不再检查tcData.purpose.consents [3]和tcData.purpose.consents [4],而是依靠Google来决定是否显示个性化广告。

  2. 在未获得我们的同意之前,我们不会将https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js添加到页面中,以防止在我们确定同意之前添加不需要的cookie。这也使我们可以删除(adsbygoogle = window.adsbygoogle || [])。pauseAdRequests = 1;物品

<html>
  <head>
    <title>Your site title</title>
  </head>
  <body>

    <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
    <script>
      // Initially pause adsbygoogle (wait for consent to unpause)
      (adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=1;
    </script>

    <script>
      ( function() {
        // Run this in an interval (every 0.1s) just in case we are still waiting for consent
        var cnt = 0;
        var consentSetInterval = setInterval(function(){
          cnt += 1;

          // Bail if we have not gotten a consent response after 60 seconds.
          if( cnt === 600 )
            clearInterval(consentSetInterval);

          if( typeof window.__tcfapi !== 'undefined' ) { // Check if window.__tcfapi has been set
            clearInterval( consentSetInterval );

            window.__tcfapi( 'addEventListener',function( tcData,listenerSuccess ) {
              if ( listenerSuccess ) {
                if( tcData.eventStatus === 'tcloaded' || tcData.eventStatus === 'useractioncomplete' ) {
                  if ( ! tcData.gdprApplies ) {

                    // GDPR DOES NOT APPLY,UnpauseAdRequests

                    // Set request non-personalized ads to false as GDPR does not apply.
                    (adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=0;

                    // Unpause ads,as GDPR does not apply.
                    (adsbygoogle = window.adsbygoogle || []).pauseAdRequests=0;

                  }
                  else {

                    // GDPR DOES APPLY

                    // Purpose 1 refers to the storage and/or access of information on a device.
                    var hasDeviceStorageAndAccessConsent = tcData.purpose.consents[1] || false;

                    // Google Requires Consent for Purpose 1
                    if (hasDeviceStorageAndAccessConsent) {
                      // GLOBAL VENDOR LIST - https://iabeurope.eu/vendor-list-tcf-v2-0/
                      // CHECK FOR GOOGLE ADVERTISING PRODUCTS CONSENT. (IAB Vendor ID 755)
                      var hasGoogleAdvertisingProductsConsent = tcData.vendor.consents[755] || false;

                      // Check if the user gave Google Advertising Products consent (iab vendor 755)
                      if(hasGoogleAdvertisingProductsConsent) {
                        var hasPersonalizedProfileConsent = tcData.purpose.consents[3] || false;
                        var hasPersonalizedAdsConsent = tcData.purpose.consents[4] || false;

                        // Check if have add personalization consent Purpose 3 and 4
                        if( hasPersonalizedAdsConsent && hasPersonalizedProfileConsent ) {
                          // Set request non-personalized ads to false.
                          (adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=0;
                        }
                        else {
                          // Set request non-personalized ads to true.
                          (adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=1;
                        }

                        // Unpause ads,the user has granted consent for purpose 1 and given google consent.
                        (adsbygoogle = window.adsbygoogle || []).pauseAdRequests=0;
                      }
                    }
                  }
                }
              }
            } );
          }
          cnt++;
        },100);
      })();
    </script>

    <!-- One test unit for GDPR -->
    <ins class="adsbygoogle"
         style="display:inline-block;width:970px;height:250px"
         data-ad-client="ca-pubxxx"
         data-ad-slot="slot_id">
    </ins>

    <!-- Another test unit for GDPR -->
    <ins class="adsbygoogle"
         style="display:inline-block;width:250px;height:250px"
         data-ad-client="ca-pubxxx"
         data-ad-slot="slot_id">
    </ins>

    <script>
      // This will trigger the ad request if ads were unpaused in the CMP consent check above.
      (adsbygoogle = window.adsbygoogle || []).push({});
    </script>

  </body>
</html>
,

IMO,如果您想遵循 Quantcast Choice 和 Google Adsense 的官方说明,方法如下:

将所有这些添加到您的 <head> 标签中:

google adsense

<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<script>
//pause all ad requests until further notice
(adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=1;
(adsbygoogle=window.adsbygoogle||[]).push({
    google_ad_client: "ca-pub-XXXXXXXXXXXXXXXX",enable_page_level_ads: true
});
</script>

针对 TCF 2.0 的 quantcast 选择 CMT

<script>
(function() {
var host = window.location.hostname;
var element = document.createElement('script');
var firstScript = document.getElementsByTagName('script')[0];
var url = 'https://quantcast.mgr.consensu.org'
.concat('/choice/',YOUR_QUANTCAST_ID_HERE,'/',host,'/choice.js')
var uspTries = 0;
var uspTriesLimit = 3;
element.async = true;
element.type = 'text/javascript';
element.src = url;
firstScript.parentNode.insertBefore(element,firstScript);
function makeStub() {
    var TCF_LOCATOR_NAME = '__tcfapiLocator';
    var queue = [];
    var win = window;
    var cmpFrame;
    function addFrame() {
        var doc = win.document;
        var otherCMP = !!(win.frames[TCF_LOCATOR_NAME]);
        if(!otherCMP) {
            if(doc.body) {
                var iframe = doc.createElement('iframe');
                iframe.style.cssText = 'display:none';
                iframe.name = TCF_LOCATOR_NAME;
                doc.body.appendChild(iframe);
            } else {
                setTimeout(addFrame,5);
            }
        }
        return !otherCMP;
    }
    function tcfAPIHandler() {
        var gdprApplies;
        var args = arguments;
        if(!args.length) {
            return queue;
        } else if(args[0] === 'setGdprApplies') {
            if(
            args.length > 3 &&
            args[2] === 2 &&
            typeof args[3] === 'boolean'
            ) {
                gdprApplies = args[3];
                if(typeof args[2] === 'function') {
                    args[2]('set',true);
                }
            }
        } else if(args[0] === 'ping') {
            var retr = {
                gdprApplies: gdprApplies,cmpLoaded: false,cmpStatus: 'stub'
            };
            if(typeof args[2] === 'function') {
                args[2](retr);
            }
        } else {
            queue.push(args);
        }
    }
    function postMessageEventHandler(event) {
        var msgIsString = typeof event.data === 'string';
        var json = {};
        try {
            if(msgIsString) {
                json = JSON.parse(event.data);
            } else {
                json = event.data;
            }
        } catch (ignore) {}
        var payload = json.__tcfapiCall;
        if(payload) {
            window.__tcfapi(
            payload.command,payload.version,function(retValue,success) {
                var returnMsg = {
                    __tcfapiReturn: {
                    returnValue: retValue,success: success,callId: payload.callId
                    }
                };
                if(msgIsString) {
                    returnMsg = JSON.stringify(returnMsg);
                }
                event.source.postMessage(returnMsg,'*');
            },payload.parameter
            );
        }
    }
    while (win) {
        try {
            if(win.frames[TCF_LOCATOR_NAME]) {
                cmpFrame = win;
                break;
            }
        } catch (ignore) {}
        if(win === window.top) {
            break;
        }
        win = win.parent;
    }
    if(!cmpFrame) {
        addFrame();
        win.__tcfapi = tcfAPIHandler;
        win.addEventListener('message',postMessageEventHandler,false);
    }
};
makeStub();
var uspStubFunction = function() {
    var arg = arguments;
    if(typeof window.__uspapi !== uspStubFunction) {
        setTimeout(function() {
        if(typeof window.__uspapi !== 'undefined') {
            window.__uspapi.apply(window.__uspapi,arg);
        }
        },500);
    }
};
var checkIfUspIsReady = function() {
    uspTries++;
    if(window.__uspapi === uspStubFunction && uspTries < uspTriesLimit) {
        console.warn('USP is not accessible');
    } else {
        clearInterval(uspInterval);
    }
};
if(typeof window.__uspapi === 'undefined') {
    window.__uspapi = uspStubFunction;
    var uspInterval = setInterval(checkIfUspIsReady,6000);
}
})();
</script>

TCF 2.0 API 监听器

<script>
window.__tcfapi('addEventListener',listenerSuccess) {
    if(listenerSuccess) {
        //check the eventstatus
        if(tcData.eventStatus === 'useractioncomplete' || tcData.eventStatus === 'tcloaded') {
            if(!tcData.gdprApplies) {
                //GDPR does not apply to this user,load ads immediately
                (adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=0;
                return;
            }

            //deal with parsing tcData for IAB Vendor consents
            //deal with personalized/non-personalized Google ads
            if((tcData.vendor.consents[755] || tcData.vendor.legitimateInterests[755]) && (tcData.purpose.consents[1] && tcData.purpose.consents[3] && tcData.purpose.consents[4] && tcData.purpose.legitimateInterests[2] && tcData.purpose.legitimateInterests[7] && tcData.purpose.legitimateInterests[9] && tcData.purpose.legitimateInterests[10])) {
                //consent signals sufficient for personalized ads
                //set personalized ads and unpause loading process
                (adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=0;
            } else if((tcData.vendor.consents[755] || tcData.vendor.legitimateInterests[755]) && (tcData.purpose.consents[1] && tcData.purpose.legitimateInterests[2] && tcData.purpose.legitimateInterests[7] && tcData.purpose.legitimateInterests[9] && tcData.purpose.legitimateInterests[10])) {
                //consent signals NOT sufficient for personalized ads
                //set non-personalized ads and unpause loading process
                (adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=1;
            }
            (adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=0;
        }
    }
});
</script>
,

感谢您的摘录。

有一个奇怪的问题。 在Chrome上,当我针对“选择基本广告”的合法利益目的提出异议时,重新加载页面时我仍然有广告。 在Firefox上,广告没有展示。

您有同样的问题吗?我找不到解决方法