将预订元数据添加到Google搜索

编程问答 2022-08-14

问题描述

我一辈子都想不通这家公司如何将元数据添加到他们的Google搜索中。 有谁知道如何添加数据和预订链接，如下图所示？

谢谢

enter image description here

解决方法

您在这些搜索结果中所看到的就是Google定义的“丰富结果”，您可以在Google的Structured Data文档中查看更多信息。特别是Edgewater Medical中心正在利用event functionality来定义时间和日期。

可以通过将页面的源代码粘贴到Rich Results Test tool中来进行验证，可以在以下页面查看该页面的结果

https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=event&id=m1ZrUywePCZ_NglFJIjZfg

根据Google文档，要实现此目的，您必须执行一些步骤：

  • 确保Googlebot可以抓取您的事件页面（即您的页面） 不受robots.txt文件或robots元标记的保护。
  • 确保服务器可以处理提高的爬网速度。
  • 确保您遵循Google guidelines。
  • 将structured data添加到活动页面。目前，Google上的活动体验仅支持专注于单个活动的页面。我们建议着重在事件发布页面上添加标记，而不是列出日程表或多个事件的页面。

标准事件的此类“结构化数据”示例如下所示：

<html>
  <head>
    <title>The Adventures of Kira and Morrison</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org","@type": "Event","name": "The Adventures of Kira and Morrison","startDate": "2025-07-21T19:00-05:00","endDate": "2025-07-21T23:00-05:00","eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode","eventStatus": "https://schema.org/EventScheduled","location": {
        "@type": "Place","name": "Snickerpark Stadium","address": {
          "@type": "PostalAddress","streetAddress": "100 West Snickerpark Dr","addressLocality": "Snickertown","postalCode": "19019","addressRegion": "PA","addressCountry": "US"
        }
      },"image": [
        "https://example.com/photos/1x1/photo.jpg","https://example.com/photos/4x3/photo.jpg","https://example.com/photos/16x9/photo.jpg"
       ],"description": "The Adventures of Kira and Morrison is coming to Snickertown in a can’t miss performance.","offers": {
        "@type": "Offer","url": "https://www.example.com/event_offer/12345_201803180430","price": "30","priceCurrency": "USD","availability": "https://schema.org/InStock","validFrom": "2024-05-21T12:00"
      },"performer": {
        "@type": "PerformingGroup","name": "Kira and Morrison"
      },"organizer": {
        "@type": "Organization","name": "Kira and Morrison Music","url": "https://kiraandmorrisonmusic.com"
      }
    }
    </script>
  </head>
  <body>
  </body>
</html>
metadata